To start off, over the course of this year, HMD partnered with Google for smartphone software, FIH Mobile for manufacturing, Nokia for brand licensing, Qualcomm for smartphone processors, ZEISS for high-end camera optics, and others. The company has also purchased some parents from Microsoft Mobile back in summer, to acquire Nokia’s own camera app properties, which was used back in Nokia and Microsoft Lumia devices.
As far as devices go, we have seen their devices come and go in waves, in some sense. These devices are all sold through Amazon links on Nokia’s own website, managed by HMD. The first HMD-designed device was the Nokia 150 feature phone. The company will be manufacturing feature phones as well as the smartphones, mostly for the developing markets. January saw the China-release of the Nokia 6, then the Mobile World Congress global release, alongside the Nokia 3, Nokia 5, and a revamped Nokia 3310 feature phone. The releases of the redone Nokia 105 and Nokia 130 feature phones Also, in August, the Nokia 8 was announced globally in London. In October, the Nokia 7 was announced for the Chinese market, with the Nokia 2 just days later. The Nokia 3310 3G also came out during this time period, for the United States.
Within the first year of being around, the company had made an impressive 5 feature phones and 6 smartphones in total! That’s a lot for a company that hasn’t been around that long. HMD does deliver on the Nokia legacy of having Scandinavian-build quality devices, which offer a great user experience. Each of their smartphones run complete stock-build Android out of the box, with Oreo now being delivered now, starting with the Nokia 8. With the exception of the pre-partnership made Nokia 3, each of their smartphones proudly run the Qualcomm Snapdragon chips, thanks to their partnership with Qualcomm. HMD put serious effort into these devices, as each have their own appeal to them in their own way.
As far as the lineup goes, the Nokia 105, 130, and 150 all are at the most budget end, being feature phones made for the more developing markets. The Nokia 3310 (2017), which was made to attract the attention of Nokia enthusiasts, is the next step up, and the Nokia 3310 3G is above that, as it can support the US networks, unlike it’s 2G companion. The Nokia 2 then is the next step up, being a $99 smartphone with a large 4100 mAh battery capacity, which can last up to two days, paired with a smooth and clean Android experience, with a low-powered Snapdragon processor. The Nokia 3 has a more normal sized battery, but is made as a simple typical budget smartphone, and is priced below $300. With a bump in quality, the mid-range Nokia 5 offers a sharp design, similar to the 3, but contains a fingerprint scanner as well. Plus, the Nokia 6 offers a more high-end experience while still in the mid-range. An Arte Black version of the Nokia 6 was released alongside it in limited quantity, which upgrades some of the device memory. A currently made-for-China Nokia 7 offers a premium glossy experience which has a ZEISS optics lens, for a feature HMD calls “bothies,” for a higher-midrange price tag. Finally, so far, we have the Nokia 8. The device features ZEISS lens as well, with a larger megapixel fount than the Nokia 7.
So far, HMD Global has been doing a decent job maintaining the legacy of the Nokia name, unlike Microsoft Mobile. We hope next year HMD continues to strive to do the best it can do to help make some more of its signature devices. According to some rumors, a Nokia 9 high end smartphone. Maybe next year we will see the return of the futuristic properties of Nokia devices, which we all love and miss. Possibly a Nokia 4 may fill in the cap between the budget and medium end devices for the company. Also, too bad there isn’t a company like HMD Global behind every comeback we have seen so far within the technology world.
No comments:
Post a Comment